Necessity is a mother!

People's lives change when they have a kid. Right around 2015, just as my firstborn began his fussy eating phase, I imagined a shake for kids with dehydrated veggies in. My friend started selling cloth nappies. Another friend sold wooden chew toys. Necessity is the mother of small businesses.

Turns out dehydrated veggies are very expensive. But the shake idea stuck. And so The Daily Shake was born a short 6 or 7 years later. Guess what?

Kevin Hart just launched VitaHustle One. David Beckham has co-founded IM8 Essentials. And Lewis Hamilton is pushing AG1 with Andrew Huberman. All "revolutionary" all-in-one daily shakes!

I'm not saying they copied us, but... Welcome to the party, guys! Only took you a few years to figure out what our customers already knew - nobody wants to swallow 47 different capsules every morning like they're prepping for a colonoscopy.

Great Shakers are basically health hipsters. 

Remember when your mates laughed at you for buying The Daily Shake? "Why don't you just eat vegetables like a normal person?"  Well guess what, you were ahead of the curve! While everyone else was playing pill roulette, you were already living in 2025.

Here's what's happening:

1. Kevin Hart's VitaHustle One has superfoods, protein and probiotics. Great. But here's the thing - no collagen, no amino acids, no adaptogens. Kevin's missing out on the skin, joint, and brain benefits that our customers rave about. And although the price says $40, that's only 15 servings.

2. David Beckham's IM8 Essentials is 92 nutrients in one drink. Good job. Except the entire amino acid blend is a measly 1 gram. Ours is 7+ grams. Nice try, Becks! And again, where's the collagen? And $80 on subscription. 

3. AG1, as promoted by Lewis Hamilton and Andrew Huberman, is the OG celebrity shake that costs R4,500 per month in South Africa! But no amino acids or collagen again. Just lots of superfoods.

But here's the plot twist...

They claim lots of nutrients by putting in superfoods, which should have nutrients in them. Thats like saying I'm getting iron and beta carotene from carrots. But are you? How much? Was it a good carrot? Or was it hydroponically grown from chemicals and cotton wool? 

I may not be a celebrity but I think The Daily Shake still beats them all because we didn't just copy the "all-in-one" idea - we perfected it:

✅ Higher dosages of key nutrients (not just token amounts)
✅ Collagen included for skin, joints, and gut health
✅ Lion's Mane and Cordyceps for brain power
✅ Proper amino acid profile for many many benefits 
✅ Actually affordable at R899/month vs $79 and up!

The bottom line?

You didn't just buy a shake - you bought into the future before celebrities made it trendy. While Kevin, David, and Lewis are just catching up, you've been living your best life with proper dosages, collagen, and a price that doesn't require a second mortgage.

So next time someone asks about your "expensive shake habit," just smile and tell them you were doing it before it was cool. Maybe just leave the flannel shirt and beard alone.

The Daily Shake. The celebs-are-doing-it-now hate-taking-capsules why-can't-it-all-be-in-one just-send-it-every-month supplement shake. 

And if you'd rather take nutrition advice from celebrities who only just discovered all-in-one shakes in 2025, unsubscribe here.